It pays to get the help of a creative and marketing team to brainstorm and come up with the ideas to move you forward. It’s not just about a logo, it’s the communication of an ethos, a mission, a value. The branding team at mso is made up of various disciplines and backgrounds with one aim: to pinpoint an aspiration and transmit it in such a way that it resonates with the very audience it is targeting.
We’ve taken on various branding projects for clients but always follow the same process, which for us, guarantees a very happy customer. The initial meeting is always face to face so we can hear you articulate your passion for what you’re trying to achieve. We ask about your likes and dislikes so we can start to build a picture and establish a story – we know that for all of us, buying into a brand is usually in the first instance, a purely sub-conscious reaction.
We then go away into our mso cave and ponder and think before arriving at several design concepts. Again, we prefer this to be a face to face meeting so our design team can explain each concept and get your feedback before progressing with the next iteration.
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The value mso brings is in being a virtual part of our team. At every stage we worked together to develop the improvements and the best thing is that mso is as keen to create a great site as we are. It’s reassuring to know that every project is meticulously planned and competently completed so that when ‘show time’ comes, the switch between versions is seamlessly executed.